Born in Paranavaí, Francisco graduated as an agronomist in Bandeirantes, PR. In the 1980s, the frost and the nematode in the plantations of Paraná forced them to look for other places to grow their crops. He moved to Cerrado where he found affordable land and everyone was delighted with the high-quality coffee production and natural beauty.

He married and became a partner with his father-in-law, together they bought a farm in Monte Carmelo, Fazenda Terra Rica. At first, due to lack of resources and infrastructure, he and his wife loaded the trucks, delivered the coffee and picked up the employees. His motto has always been to honor commitments. Having good credit, he was able to take out loans and in combination with sales of his crop, he was able to buy more property.

Besides Terra Rica, he also owns Água Limpa Farm, located in Patrocínio. He invested in technologies, administrative technical team, always seeking to produce with quality and meet the market. He currently has the participation of his sons Sérgio Henrique and Priscila, who are already following in his father’s footsteps in the production of coffee.

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